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Memphis-born artist FAYRO is redefining genre fusion. Leading with Rock, Dancehall, and Reggae, he blends the grit of live instrumentation with the pulse of global rhythms, delivering high-energy, cinematic performances that often feature props, immersive staging, and cosplay.

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Known as the “Genre God” for his ability to mold seamlessly into any style, FAYRO first made his mark as a rapper, opening for heavyweights like Mobb Deep, Baby Bash, Lil Wyte, The St. Lunatics, and Paul Wall. His collaborations span Lil Wyte, Kia Shine, LaChat, DJ Unk, and more.

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Beyond the studio, FAYRO honed his live craft in the funk band Life Explicit and the rock fusion group Falseyedols, giving him the rare ability to move effortlessly between rap verses, rock riffs, and reggae grooves. He has also expanded his artistry into acting, landing the lead role as Jesus in the college film Way Gone, and appearing in Immortal City Records and Born Again on Tubi.

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Since 2015, he’s partnered with fusion producer Cymphani Cyrine to create a string of genre-bending projects, culminating in their latest release, Vampires and Werewolves Chapter II — a bold, all-rock statement built for arena stages and cinematic sync placements. His music has reached far beyond the stage, with the track “Amazon” earning a sync placement on Fox News and multiple songs positioned for film, television, and gaming use.

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Recognized as the standard in his lane, FAYRO’s creative vision often sets the tone for others in the industry. From photoshoot concepts replicated for album covers to marketing strategies others attempt to imitate, his work doesn’t follow trends — it makes them. Entirely self-funded, he has independently run his own tours, led media runs, and executed in-house marketing campaigns that rival major-label strategies. He also co-hosts the hit podcast Welcome to the Cookout, bringing his charisma and cultural insight to conversations with artists, entrepreneurs, and innovators.